Graze
Overview
Graze was first. First to make healthy snacking feel like a treat worth choosing. Then we took it further. Boldly borrowing from confectionery, unashamedly vibrant and utterly playful. Design with enough imagination and intent to reclaim the number one healthy snacking brand in the UK.
Project
brand identity
Year
2024
Role
Brand & Packaging Designer
Brand
Graze
Flavour leads everything. A packaging system built on imagination and possibility. Unashamedly bold, borrowing from confectionery, making healthy snacking feel like a genuine choice worth making. The tone matched: warm, witty and full of the kind of optimism that makes you believe a snack can make your day better.
The system earned its keep. A TV spot that outperformed every Unilever benchmark. A Marmite collab that became their highest selling launch in 14 years. Social content so culturally coded it grew engagement from under 1% to 7%. Imagination applied everywhere. Results that spoke for themselves.
