Zapp
Overview
Want it now. Have it now. Zapp is where speed met desire. A brand as fast, bold and unapologetically electric as the cities it serves and the people who can't wait.
Project
Brand Design & Creative
Year
2022
Role
Creative Direction | Global Design Lead
Brand
Zapp
Most brands pick a colour. We picked a provocation. Zapp blue doesn't complement the street, it interrupts it. Painfully vibrant, instantly ownable, impossible to ignore. Not a backdrop. A reframe. Shot on Zapp blue with a bespoke shadow system, every product is brought into the same electric world. A creative system that holds premium lifestyle and urgent energy in the same frame.
Events are where the brand comes alive. Hidden house parties, Soho takeovers, Buckingham Palace film nights. Lifestyle moments built with the same electric energy as the brand itself. And behind every activation, a design system built for permanent test and learn. Fast to deploy, impossible to dilute. Speed is the brief. Feel is non-negotiable.
